Harloop partnered with DJI, the global leader in camera drone technology, to bring their short-form content to life directly on their storefront and campaign pages. With DJI's audience growing rapidly—over 6 million followers across platforms—the goal was simple: turn views into engagement, and engagement into action. Harloop’s embedded video technology allowed DJI to showcase aerial footage and user-generated content in a vertical, swipeable format that matched the way their customers already consume video.

By integrating DJI’s most compelling Reels, TikToks, and Shorts into key conversion moments—product pages, launch announcements, and limited-time bundles—Harloop extended the impact of DJI’s social content beyond the feed. Across 4 pilot campaigns, DJI saw a 19.4% increase in time on page, a 12.7% boost in product clicks, and a measurable improvement in repeat session rates. Visitors didn’t just watch—they explored.

This partnership was especially impactful during the launch of the DJI Mini 4 Pro, where Harloop helped highlight core features like 4K vertical video, omnidirectional obstacle sensing, and ActiveTrack 360 through bite-sized creator content. Customers could view footage taken with the drone, embedded seamlessly into the product page—no pop-ups, no redirects. It was storytelling in context, and it worked: the Mini 4 Pro campaign outperformed its predecessor by 23% in page-level conversion rate.

Together, DJI and Harloop proved that the best content doesn’t belong in a scroll—it belongs where decisions are made. By embedding cinematic short-form storytelling directly into the digital shopping experience, DJI elevated not only how their drones fly—but how they’re sold.